In January 2012, Nike introduced and marketed its Fuel Band bracelet, a product directed toward consumers interested in monitoring their fitness levels through counting the number of steps taken and calories burned. However, recent reports allege that the Nike+ Fuel Band is unable to accurately measure the number of calories burned by consumers who wear the bracelets. The Fuel Band has also been reported to provide inaccurate activity reports for certain kinds of exercise, such as yoga and weight lifting.
A lawsuit was recently filed against Nike for misrepresentation and false advertising, amongst other claims, on behalf of consumers who purchased the Fuel Band bracelets. The lawsuit alleges that Nike knew that the Fuel Band bracelets were unable to accurately measure calories burned, yet sold thousands of the devices to consumers for approximately $150 each. Because of the inability of the Fuel Band bracelets to accurately measure calories burned, the complaint alleges consumers are entitled to damages, including the purchase price of the product.
A New York Times article also states that the Nike+ Fuel Band inconsistently reports physical activity. The article states, for example, that one user recorded more calories burned while eating a piece of pizza than walking up a flight of stairs. If users cannot depend on the accuracy of the bracelet’s ability to record physical activity, the purpose of the product is defeated.
If you or someone you know has purchased a Nike+ Fuel Band and believe that the bracelet does not accurately state the number of calories burned, please contact us to report your experience. All reports are kept strictly confidential. We will provide a free evaluation of any potential legal claim you may have as a result of your purchase of the Nike Fuel Band bracelet.